Goseeds
Designing a health-first DTC brand Gen Z would actually buy
The brief:
A startup wanted to launch a clean, plant-based drink for GenZ but didn’t want to look like another boring “green juice” brand.
My role:
Led the product and visual design. I built the identity,
nailed the DTC experience, and made sure the vibe felt healthy andhype.
What I did:
Created a bold, Gen Z-native visual identity with playful microinteractions
Worked with marketing to ensure the landing was conversion-optimized
Designed a web and mobile DTC website focused on creating awareness about the brand since it's still in it's initial stages.
Why it worked:
We balanced health with flavor, visuals with speed. The vibe? More pop, less preachy.
Have a look
Goseeds
Let me show you how we got there. →
